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Should you use a WYSIWYG editor?
The pros and cons, and a look at whether a WYSIWYG editor is right for your email campaigns… Using a WYSIWYG editor In theory, WYSIWYG editors should save time, and provide non-technical users with a...
View ArticleHow to reward all your customers – good, bad, old and new
Hooking new customers into your email marketing activity is the Holy Grail for any business. But what about the loyal customers who’ve been spending and interacting with you for years? Here’s how to...
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How to make the most of your holiday season emails
Quick tips for making the most of your December campaigns… Send a card Completely free of sales messages, a Christmas or Happy Holidays card sent by email is a valuable brand building exercise, and...
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Email Inbox Placement
“What words should I avoid in my email subject line to ensure I get to the inbox?” This is possibly one of the most frequently answered (if not asked) questions in email marketing. To prove the point...
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When should I send my email campaign to get the best response?
When our clients ask this question, they are typically looking for a ‘time of day’ and ‘day of week’ that they can apply to every campaign they send. But unfortunately it’s never that easy… • Is timing...
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How do you send 1 million emails for $100, £60 or €80?
On Wednesday, Amazon Web Services announced the launch of the Amazon Simple Email Service (Amazon SES), which they describe as “a highly scalable and cost-effective bulk and transactional email-sending...
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How to develop an email test plan in 5 easy steps
Clearly defined testing programmes are the benchmark of accurate, finely-tuned email campaigns. They help increase the revenue you can generate from your email marketing activities, which is, after...
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Checking a query – or how to avoid sending your emails to the wrong people
If you’ve been in email marketing for any length of time, you’ll know the stomach-churning panic of sending an email to the wrong segment of customers. How many complaints will we get? How many...
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